Marketing Strategy

Marketing strategies never fail to amaze me. Take Anlene milk powder for example. Previously the company claimed their milk powder contains phyto-K which is scientifically proven to improve calcium absorption. Out of curiosity I went to PubMed to do a quick search of the scientific journals. Nothing turned up from my search regarding phyto-K. That's right. It is all a marketing gimmick.

Recently they came up with another marketing gimmick: nano-calcium. According to the company, nano-calcium is smaller than the usual calcium. Now, anybody who has been paying attention in chemistry class knows that such a thing cannot happen. A calcium atom is a calcium atom. You cannot make a calcium atom smaller by squeezing all its neutrons, protons and electrons into a smaller space. They occupy a fixed distance from one another because that is the most stable state to be in. Duh.